Almost three years ago, Living Cities set out on a course to experiment with “open sourcing social change”. We asked ourselves, what would happen if we reimagined how we reflect, learn, and communicate around our work, and the work of others in our problem-solving network (other social change leaders working on issues of urban poverty), so that it would be less about one-way monologue, and more about tapping into and catalyzing vibrant dialogue and engagement towards the co-design and co-creation of solutions.
Toward Open-Sourcing Social Change: Living Cities 2013 Snapshot provides an overview of what Living Cities communications looked like in 2013. As social change communications becomes less about PR and more about open sourcing change, we need to build ways to measure how our strategies are doing in supporting not just our brand recognition, but also our ability to be better partners and co-create better solutions. This will be a central focus for our team over the next year as we more closely tie this work to our organizational goals and outcomes.