Ms. White-Colin is the Vice President of Small Business Initiatives at the New Orleans Business Alliance, a public-private partnership between the City of New Orleans and its business community.

Ms. White-Colin directs diverse activities promoting economic inclusion, to facilitate enhanced opportunities, sustainability and growth for local small businesses, with a significant emphasis on minority-and women-owned ventures. Lynnette forges relationships within the community of local anchor institutions, corporations, public entities, public construction projects, etc. fostering creation and identification of procurement and contracting opportunities for small businesses. She regularly convenes small business stakeholders to discuss strategies that lead to alleviation of barriers to growth for minority business owners. She provides custom connections between business owners and diverse technical and financial assistance providers to ensure local small businesses have both the resources and capital necessary to sustain and grow their organizations.

Ms. White-Colin is involved in strategic efforts toward revitalization strategies for commercial corridors in disinvested communities throughout the city of New Orleans including New Orleans East and Algiers. Prior to joining the New Orleans Business Alliance, Lynnette directed economic development programming at the Urban League of Louisiana, which involved directing the Women’s Business Resource Center and founding the Contractors Resource Center. The two entities provided advanced degrees of technical assistance, diverse business training and one-on-one business consulting and coaching services for emerging business owners and contractors.

Ms. White-Colin served as the Executive Director of the O. C. Haley Blvd Merchants & Business Association and Main Street Initiative, where she lead the revitalization strategy of the Oretha Castle Haley Boulevard commercial corridor and cultural district, which realized over $35M in development projects. Additionally, Lynnette commenced the first commercially-focused urban land trust in the country.

Formerly a Vice President with Hope-Enterprise Corporation, Ms. White-Colin served as a Regional Director of Retail Operations for Hope Community Credit Union’s southeast operations, where she worked extensively with small and micro businesses assisting them to access financing. She directed consumer lending, deposit and retail operations and managed the organization’s socially responsible investment and philanthropic relationships, leveraging over 16 years of diverse banking experience. Lynnette holds a bachelor’s degree in Business Administration from the University of New Orleans.

She was awarded a Credit Union Executive Certification at the Community Development Credit Union Institute at Southern New Hampshire University. Ms. White-Colin serves on the boards of Ashe Cultural Arts Center, New Orleans Redevelopment Unlimited (an auxiliary of the New Orleans Redevelopment Authority); the East New Orleans Business Development District; and the New Orleans Regional Business Park.